Lipton Snapchat

Carrot Creative was tasked with creating a series of snapchat geo filters for Lipton’s 2016 Chef Fest events, in order to elevate social engagement and conversation surrounding the event. The concept we developed was a series of four geo-filters each highlighting one of the locations that Chef Fest was taking place at. Each filter takes an iconic landmark from each location, and infused them with tea and food imagery in imaginative ways, each one showing how Lipton has ingrained a little bit of itself to each location for the event. The filters have performed extremely well garnering over 400,000 total views between the Chicago and DC events, with more to come as the event approaches Austin and Atlanta.

Art Direction/Concept: Chris Brown

Illustrator: Dustin Dahlman