Cole Haan tasked Carrot Creative each month with creating comprehensive content calendars to stage Cole Haan as a pioneer in modern fashion through engaging storytelling and beautiful visuals.
Through these curated content calendars we helped to establish a cohesive story within their social channels through a combination of influencer, user generated and our own studio produced content pieces.
I worked from start to finish on the conceptualization and art direction of our studio produced content, creating quality and strategically driven visuals for the Cole Haan brand.
I also led the art direction and design of Cole Haan’s first Instagram Stories which was launched on Black Friday of 2016. We saw a 400 percent increase in views and an over 100 percent increase in click throughs earning ourselves a small shout out on Digiday for the creative.
